With close to 20 years of experience in the watch industry, we make it our mission to bring in quality yet affordable mechanical watches to the watch enthusiast market. Our pursuit culminates into what we believe best aligned to our vision. The birth of our new brand, I humbly present to you IROAS. The Greek word for hero, IROAS represent our 3 core beliefs - honesty, dedication and perseverance. Trademarked in 2021 IROAS watches are our labor of love, powered by Japanese movement to ensure precision and reliability. Finely machined and polished stainless steel case for durability in combination of a utilitarian design concept. IROAS watch is a good companion for an adventurous soul.